Tractors and Farm Equipments (TAFE) is the third largest tractor manufacturer in the world and the second largest in India by volumes. Incorporated in 1960 at Chennai . They have been with partnership with AGCO corporation and the Massey Ferguson brand for the last 52 years. The TAFE and its subsideries manufacture products like Tractors, farm Machinery, diesel engines, batteries, transmission components, panel instruments , engineering plastics ,hydraulic pumps and cylinders.
TAFE approached Davinci Creatives for revamping their website and also to create an unique sale pitch thru their website to make the customer understand their mission. After thoroughly understanding customers requirement our ecommerce website designers used a combination of best practice methodologies and the latest techniques to create professional looking designs. The website design was responsive or compatible across all gadgets like PC,Tablets, Mobile etc to make a significant improvement on online sales. Also our Digital marketing team came with a unique idea for TAFE called “GREEN SALESMAN “ for an interactive online sales support Is an added advantage for the sales growth. First of its kind we created an Icon based website for an exciting look, feel and also to draw the attention of target customers. Also we created a Green tree shaped QR code designed specially for TAFE so that once scanned thru the customer device it will directly take them to TAFE website.