Business To Business
B2B is shorthand for business to business. The products and services of the business are marketed to other businesses. Examples include advertising agencies, web hosting and graphic design services, office furniture manufacturers and landlords who lease office and retail space. Businesses to business relationships are developed and ongoing, and the sales processes involved take longer than business-to-consumer relationships. B2B decision making may take place at more than one level. For instance, the salesperson meets with the departmental manager, who then has to get approval from the business owner before the sale is closed. Emotions have no place in B2B sales.
As B2B evolves and advances technologically, it will become an extension of your IT infrastructure, not just an added feature. Beyond merely taking an order from a customer, you will be able to offer information on inventory, shipping terms, perhaps even a variety of sales conditions. And, eventually, you will want the same capabilities from your suppliers as well, creating total supply chain management (SCM) with B2B solutions. As the technology and tools that make B2B possible advance, you may find yourself and your business left behind. The time to start thinking of B2B web strategies and implementations is now. Do not wait. Enjoy the benefits of becoming an early adopter.